As the article concludes:
The rules of competitive strategy are not getting any simpler. But a good first step to navigating them is to understand that the traditional moat-based logic of strategy doesn’t work well in a world of platforms and ecosystems. By looking afresh at the way ecosystem orchestrators operate, and in particular at their fixation on increasing the flow of traffic through their turnstiles, strategists in established industries will be better positioned to compete with them.
A very interesting take that I could not agree with more. We are seeing service after service that is being designed as a platform to support growing ecosystems supporting both proprietary and 3rd party technology which allows greater adoption and easier adoption as long as their is a true value to the user.
Interesting times ahead…